Use your Annual Reports as a Marketing Tool!
Annual reports are formal financial statements published yearly and sent to shareholders and other stakeholders. The reports review and assess the year’s operations and discuss the companies’ view of the upcoming year, it’s challenges and prospects.
Annual reports can be more than a formal reporting tool that is required to be produced by the regulators. They can be used as a potentially effective marketing tool for you to disseminate your perspective on the company’s performance in the year. Many medium-sized and large companies set aside large budgets to make their annual reports as attractive and informative as possible. Through the annual report, a company can utilize it as a marketing tool to relate, influence and discuss any number of issues and topics.
An opening Letter to Shareholders or Chairman’s and CEO’s Statement often sets the tone of annual reports prepared for public listed companies. The contents typically focus on topics such as the past year’s results, strategies, market conditions, significant business events, and company initiatives. At Graphic Direction, our editors will be able to draft the appropriate messages and statements to ensure that the tone and content of the statement is both impactful and purposeful.
At Eloquent Prints we provide end-to end service from designing and printing the annual reports to writing and editing the content of the annual reports. We will also be able to produce digital annual reports if required. Our in house team of designers, editors and printers can provide a one-stop service for you. We will work with your team on the theme and concept. Whatever the theme, concept, or format, we at ELOQUENT will work with you to produce successful reports that clearly outline your company’s strategies for profitable growth and to cast your firm in the most favourable light.