What are the key factors in designing an effective custom letterhead?

Although there are no hard and fast rules on creating an impactful letterhead, there are some best-practice techniques you can apply for effective results.

• Include a visual logo if you have one: this is a great way to ensure your business is memorable and leverages any existing equity in your business’ reputation.
• Include your company name, any key phone numbers, and email addresses: whenever someone needs to contact you—a client, partner or supplier—make it quick and convenient for them to find your information.
• We recommend full-colour printing to give your design a striking visual appearance.

What is the difference between pantone and four colour printing?

Pantone (or PMS, the Pantone Matching System) refers to a specific number or code that is used in a variety of industries to replicate an exact colour consistently. It takes all the guesswork out of gauging colour consistency. Four colour printing uses a different colour generation system, called CMYK, to create colours. In this approach, print files are split into four primary colours (cyan, magenta, yellow, and black), and printed using tiny dots of ink blended at different angles to recreate the mix of colours used in your design.

When should I choose pantone printing over four colour printing?

We recommend choosing pantone printing if:

• Your business’s visual logo contains a specific colour that is difficult to replicate. Note that some colours cannot be created accurately using the four colour system.
• Colour consistency is of key importance for your suppliers, colleagues, or consumers. For example, graphic designers may notice the difference in consistency between your printed collateral.

In most other scenarios, four colour printing is a suitable option.